Marketing Plan

Step 1: Market Preparation

• Prepare Comparative Market Analysis of your home to determine pricing and strategy. 

• Preview home and assist with recommendations to prepare your home for the market. 

• Stage home and add accessories as needed. 

• Recommend exterior improvements for prime curb appeal. 

• Provide real estate photographer to take high quality photos for MLS and all websites. 

• Include virtual “walk through” tour to provide buyer with feel of floor plan. 

• Create high quality brochure with detailed feature information about your home. 

• Provide a secure lock box, Supra Key, for licensed Realtors to access your home.

• Enter your listing in the Multiple Listing Service and complete full report to enhance listing.

• Enhance your listing with additional photos on Realtor.com as Showcase members. 

• Syndicate to hundreds of internet sites through our List Hub. 

Step 2: Home on the Market

• Utilize Showing Time, to allow realtors to schedule appointments. 

• Electronically track who was in your home and the exact time and duration. 

• Utilize Matrix Portal to determine visitation to websites and views of your listing. 

• Capture buyer leads through activity tracking on website and various portals. 

• Utilize Facebook and other social media sites for maximum advertisement exposure. 

• Notify you of all showing requests via text, email, and/or phone. 

• Notify you immediately upon receiving feedback from showing agents. 

• Follow up with all showing agents to determine the level of interest the buyer may have and to provide any additional information that may need to make a decision. 

• Follow up promptly with any website inquiries and other lead-capturing avenues. 

• Feature your listing in various functions and events sponsored by Bass Properties. 

Step 3: Home Under Contract 

• Negotiate on your behalf to get you the highest return on your home at time of contract. 

• Handle all inspection, appraisal, and other contract to close requirements. 

• Negotiate repair requests stemming from an inspection. 

• Provide Closing Coordinator to ensure a smooth transaction. 

• Ensure all paperwork is handled properly and that all applicable forms are signed. 

 

Top Notch Marketing for Your Home

 

Yates & Maxwell Properties partners with JuLeah Designs, real estate tech & marketing team, to create elegant designs to market your listing, create eye-catching social posts, ads, photography, videography and more, to make your home stand out. Many home sellers are receiving offers from out-of-state buyers who see the property online and are willing to pay over asking price. Your home's online exposure is essential in today's market to get top dollar and maximize your profits. 

 

Website Exposure

When you list with Bass Properties, your home will also be in the Keller Williams Listing System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search websites.